Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business.

Via a Location service (GPS), Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application program (app) that appears automatically on the mobile devices of consumers. While the audience is limited to those in the proximity of the business and those using its wireless signal, the message is very user-friendly and reaches those most likely to buy.

Targeted offers based upon proximity lead to higher conversion rates, which is the ultimate goal for brands and their investors.